Justin
Roberts felt the pit in his stomach as soon as he walked into
Pittsburgh's Consol Energy Center. It was the day of the 2014 Royal
Rumble and something felt off. Sipping his second cup of coffee after a
cross-country flight, the veteran WWE ring announcer couldn't believe
what he was was reading. In his hands was a copy of the general script
of the night's show, which he routinely read to prepare for the night's
card. But the finish of the main event was not what he was expecting. “The
Royal Rumble was always my favorite pay per view, but that was a really
weird night,” said Roberts. “I was sitting there at the show, thinking
to myself, ‘Why can’t they just listen to the crowd?’”
Wrestling fans clamored for Daniel Bryan to win the Rumble and
continue his quest toward WrestleMania, but WWE CEO Vince McMahon had
other plans. Dave Bautista won the Rumble match, and fans were treated
to the return of Rey Mysterio, who entered as the final contestant.
Bryan did not appear in the match, and fans voiced their displeasure by
booing Bautista and the universally liked Mysterio. They also lit up the
pair all over social media. “The
crowd tells you what they want,” Roberts said. “But again, Vince was
doing what he wanted to do. And that hurt a guy like Rey and hurt Dave
Bautista. Everything about it was wrong. I was hoping they would really
do what’s best for business. But [the WWE] wants to show that they
controlled the show, not the crowd.” Roberts,
the former WWE ring announcer who was with the company for twelve
years, has confirmed plans to write a book about his WWE career. Though
the date of publication and publisher are still undetermined, he will
bring readers along for the ride of his incredible twelve-year journey
with the WWE.
“I am a wrestling fan who made it,” the 35-year-old Roberts said.
“I’m trying to take everybody on that journey with me. I know there is
audience out there that wants more than just what they’re seeing on TV.
I’ll give a little insight into my story and what was on my path.”
Roberts worked with nearly every major name in wrestling and says he cannot wait to take readers behind the curtain.
“I’ve seen everything John Cena has done,” Roberts said. “There is so
much he does for people that goes unpublicized. And another guy is ‘The
Rock’. He was so good to everybody. Even now, he’s so huge in
Hollywood, but he goes out of his way to be genuinely friendly to
everyone.
“Hulk Hogan was there at my tryout. He didn’t offer any advice for
me, but he told me a really cool story about Randy Savage. Even the day
after WrestleMania XXX, I was getting ready for Raw, Hogan was telling
me more stories. He’s just a really good guy. They’re called
‘Superstars’ for a reason, and they’re why I love the business of pro
wrestling. Their schedules are insane, yet they pull through and do
everything asked of them. They are extremely talented people.”
That 2014 Rumble also marked the final WWE performance for CM Punk, who, like Roberts, also hails from Chicago.
“We were on a lot of the same roads for a long time, and I was very
happy for his success,” Roberts said. “Punk loved the business, and went
that extra mile to make house shows more exciting. We weren’t as close
in the final year, but we were the last two guys in the locker room
after the Royal Rumble. He wasn’t feeling well, and we didn’t say much. I
saw him the next day in Cleveland, and that was the last time. Everyone
thought we were best friends because we’re both from Chicago, but we
were buddies over the years and have lost touch aside from an occasional
text.”
• BARRASSO: Goldberg, WWE headed in separate directions
The WWE parted ways in October of 2014 with Roberts, but it is not
out of the realm of possibility that he and Punk will, at some point,
work together again.
“I was unhappy and contemplated leaving, but I didn’t just want to
give up,” explained Roberts. “It was WWE’s decision – they told me they
were going a different direction and did not want to renew my contract.”
Roberts attended UFC “Fight Night” this past December in his current
home of Phoenix, and, when questioned, revealed he met with Dana White
about ring announcing opportunities in the octagon.
“I feel like I did everything there was to do as a pro wrestling ring
announcer,” Roberts said. “I like UFC, and while I was there, I met
with Dana White and a few other executives. But they have their guy
[Bruce Buffer]. He does very well at UFC, and I know that and I would
never try to step on his toes. If anything ever changes, you never know
what the future could bring.”
Roberts admitted that his final 18 months with the WWE were difficult.
“Live events used to be really fun,” he explained. “It used to be
myself, a production manager, and a road agent. We would make decisions
and the shows would be great, but they became a lot more complicated in
the last year-and-a-half. Writers who are so out of touch with wrestling
fans and wrestling in general were making decisions, and it became
really hard to show up to work knowing the product was suffering because
of it.”
Photo: Courtesy: Justin Roberts
One of Roberts’ biggest attributes is that he grew up loving the
business of professional wrestling. He feels in tune with the fan base
because, simply, he is also a hardcore fan. On top of that, he was at
every live event over the weekends, every pay-per-view event and every
televised event of his tour. That adds up to four shows a week, every
week, year-round for more than a decade.
He says it's important that writers aren't removed from wrestling's
fan base, and that he found himself disappointed with WWE at times
throughout his career. “The idea should always be to make it better for the fans,” he explained. “Freddie Prinze, Jr.
was briefly on the creative team [from 2008-2009]. He was a long-time
wrestling fan looking to change things for the better. But the company
doesn’t want that. The kids on the writing team—who don’t go to live
events—show up at TV and write wrestling, but don’t have the experience
of sitting with the crowd three others nights a week, hearing the
reactions, seeing what flops and what gets over. So many times we went
off the air and the show was just awful, and I knew the fans knew that.
“People
ask why I talk bad about the company that put me on the radar. The best
analogy is waiting to meet your hero, but then finally doing so and
discovering they weren’t who you expected. WWE was my hero. I was made
fun of as a kid for liking it while everyone else grew out of their
phase. When I finally got there, I found out the company—who I expected
to love pro wrestling more than I did—didn’t love pro wrestling any
more, if they ever did to begin with. It was just something they built
their shows around while trying to get slowly away from it.”
Roberts
is also extremely passionate about the wrestlers at WWE. He has
witnessed the drive, commitment, and sacrifice these men and women lay
on the line in order to succeed.“The wrestlers work hard, but if the company doesn’t want you to get over, you won’t get over,” he said. “Cesaro
was ‘The King of Swing’ and was over, but they cut his legs off. That’s
what they do when anything gets over that wasn’t their idea. Guys at NXT
are allowed to get over and have cool gimmicks. But main roster guys
are being told, ‘Don’t do this move again,’ and ‘Don’t say this again.’
There is so much potential there, but until Vince is ready to run with
it, they just have to sit there and wait.” NXT is the creation of “Triple H” Paul Levesque,
WWE’s executive vice president of talent, live events and creative.
Roberts devotes a great deal of time in his book to the man formerly
known as Hunter Hearst Helmsley. “Hunter
is portrayed as the savior of wrestling, and people think he’ll save
the business once he’s in charge,” Roberts said. “We all thought that,
too, until he started running things. Paul started overseeing a bunch of
divisions and one of them was live events. When he took over, our live
events schedule was brutal. We’d start in one place and flew all over.
Since he used to be one of the boys on the road, we thought he’d stand
up and stop that, and he didn’t. The schedule got worse. “Hunter started squashing stuff that really started getting over. If you notice, it’s all about the future, and the future is NXT.
But focusing on the future shouldn’t mean ignoring the present. Zack
Ryder got over huge to the point to the point where the crowd was
cheering for him at Madison Square Garden while The Rock was standing in
the ring. DolphZiggler got over. Primo and Epico [now known as Los Matadores]
are fantastic wrestlers, but they get lost in the shuffle. There is a
glass ceiling, and anybody they don’t want to get over is squashed
despite the fans strongly getting behind them. Daniel Bryan is a rare
exception, despite the company fighting it over and over.”
• BARRASSO: The Rock talks Wrestemania 32, Hollywood success John Cena has lost cleanly in singles competition ten times in the past ten years without any interference, according to SquaredCircle. One of those losses occurred this past Sunday when he was pinned, cleanly, by NXT champion Kevin Owens.
“All of the emphasis now is on NXT,” Roberts said, “because that’s his baby. He knows if that succeeds, that looks good on his resume.” Roberts, who is known for his close friendship with the late Connor “The Crusher” Michalek,
has not made many appearances since parting ways with WWE. That is soon
to change, however, as he is appearing at a “Legends of the Ring” this
Saturday in New Jersey, a signing in England later in June and a Tommy
Dreamer-led House of Hardcore show in July. He explained his rationale for writing an autobiography. “As
much as I still love the business, I can honestly say I don’t miss WWE
and the politics and the inhumane travel schedule,” Roberts said. “I’m
glad that I got to do everything that I did, and I fulfilled my dream.
Sure, there were some things that happened while I was there that
weren’t fun, but I was this kid who chased an impossible dream—with no
connections, whatsoever in professional wrestling—and not only did I get
in the door, but I became the main announcer. I had a hell of a run,
encountered a lot of great people, including fans from all over the
world and people who worked for WWE, and figured I’d share my story. No
matter how impossible your dream may seem, it’s possible.”
Photo: Courtesy: Justin Roberts
Roberts also said his autobiography will explain why individuals may be unhappy working for WWE. “For
those who wonder why people may be bitter when they leave the company,
they were probably bitter, like I was, when they were there,” he
explained. “They just couldn’t voice it because they wanted to keep
their job. I am speaking up in hopes of the company changing the way
they treat the talent that’s still there. I hope they treat the talent
better and I hope they treat the fans better.” It
doesn’t take an insider to determine who runs the WWE, but Roberts
explained that McMahon serves as the beginning, middle and end when
decisions are rendered.
“Everything
goes through Vince,” he said. “Nobody is going to tell him what to do.
Not Michael Hayes, not Triple H, and not the fans. He’s going to do what
he wants to do.“The
fans are better and smarter than they’re given credit for. The writing
is very inconsistent. It completely changes by the week. Vince is in his
own bubble. He has no drive to put on the best show. He won the
competition with WCW,
and that’s it. He’s fully capable of turning it up, but he’ll do what
he wants to do until someone goes head-to-head with him.” One man, Roberts said, capable of standing up to McMahon is crowd favorite Paul Heyman. “I call Heyman
the ‘Rabbi of Wrestling,’” Roberts said. “He’s so knowledgeable; he
just always has the answers. I don’t know now, in 2015, if everyone
knows how much he truly has done in this business, but he revolutionized
pro wrestling. “He
used to bump heads with Vince all the time in his last run. Now it’s
different. He doesn’t fight ideas like he used to. He knew his ideas
were better than what they were telling him to do, but they want to do
what they want to do. It doesn’t matter if it’s best for the fans. In
his last run, he used to fight for what he believed was best, but now he
is there to play a part, and he plays it very well.”
In
addition to the upcoming book, Roberts is excited for new opportunities
in his future, saying that he'd consider working in music or acting one
day. He will appear in an episode of CW's The Messengers in August, and he voiced a recent Powerade commercial with NBA star Derrick Rose. Despite the WWE letting him go, Roberts is grateful for his time with the company. “I
was able to stand in the middle in the ring during Monday Night Raw,
with the microphone, and I looked around at the fans and saw myself,’ he
said. “I could get 80,000 people at WrestleMania
to cheer, to boo, or be absolutely silent by the tone of my voice. I
got to introduce the Undertaker, who I grew up watching. I got to
introduce Hulk Hogan at WrestleMania. Stuff like that were literally dreams that came true. “I
chased and caught an impossible dream. I grew up with posters of my
heroes in my room, and they became my coworkers and friends. I learned
how to control a crowd with the tone of my voice. I learned how to
enhance already incredible talent – to add to their entrances, to add to
events, and traveled with some of the most interesting people I’ve ever
met in my life. I tried to help as many people as I could. My only
advice is to give everything you’ve got to chase your dream. I promise
it’s possible. Once you get it, help as many people as you can and enjoy
the ride.” Justin Barrasso
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